![]() ![]() B2C sales funnel channels (Image source: ) The same study also found that email is the most reliable channel for nurturing and converting leads to sales throughout the funnel. ![]() Only social media and company websites are used more often. B2C content distribution channels (Image source: ) 79% of B2C marketers rely on email to spread their new articles or blog posts. It comes in second after social media and is more common than using a company blog.ī2C content marketing experts also turn to email to help distribute their content. B2B content distribution channels (Image source: ) ![]() While B2C and B2B marketers may have different goals, email is still one of the most reliable methods to boost content marketing.Ĩ7% of B2B marketers use email as a distribution channel. Email Is a Top 3 Distribution Channel for Both B2C and B2B Marketers ![]()
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